INTRODUCTION
BACKGROUND
PROJECT SUMMARY
FINANCIAL SUMMARY
PROJECT SUMMARY
PROJECT DESCRIPTION
LOCATION
APPROVALS
TIMELINE
BUSINESS PROFILE
OWNERSHIP
KEY PERSONNEL
ORGANIZATIONAL CHART
MARKET PROFILE
DEMOGRAPHIC CHARACTERISTICS
TRANSPORTATION INFRASTRUCTURE
ATTRACTIONS
COMPETITIVE ENVIRONMENT
INDUSTRY BACKGROUND
LOCAL MARKET
REGIONAL MARKET
MARKETING PLAN
OVERVIEW
TARGET MARKET SEGMENTS
ADVERTISING STRATEGY
DIRECT MARKETING
LOYALTY PROGRAMS
PROMOTIONS
WEB MARKETING
OTHER MARKETING INITIATIVES
FINANCIAL ANALYSIS
REVENUE
DEPARTMENTAL EXPENSES
UNDISTRIBUTED OPERATING EXPENSES
REPLACEMENT RESERVE
SOURCES & USES
INVESTMENT RETURN
SENSITIVITY ANALYSES